OUR BRANDS

  • Neon-Hitch-544x544

    For 20 years, Cargo Cosmetics has been a staple on the sets of film and television as well as in the makeup bags of women worldwide.

  • Mally-544x544

    After spending 15 years on the road with some of the biggest celebrities in the world, Mally Roncal founded Mally Beauty, a collection that infuses her knowledge, expertise, and techniques into every formula.

  • Zirh-544x544-1

    ZIRH is a premium grooming brand that features high-quality skincare and shaving essentials designed for men and life’s everyday challenges.

  • Freeze-544x544

    Born with the mission of utilizing break-through technology and scientific advancements

  • YBF-544x544

    ybf (your best friend) beauty believes that everyone deserves to have their own customized makeup blueprint to beauty and self-confidence.

  • OB-544x544

    Celebrities and socialites alike count on renowned stylist Oscar Blandi to create the sophisticated looks that keep them in the spotlight.

About us

TPR Holdings LLC (TPR) is a dynamic NYC based investor and operator in the consumer products industry.
TPR’s target investments include scalable mass and prestige opportunities in the health, beauty and wellness categories.
Holdings

Holdings

Highly regarded and rapidly growing, TPR has been at the forefront of the industry’s most exciting brands and marketing initiatives. Our current portfolio includes: Mally Beauty, Cargo Cosmetics, ZIRH Men’s Skincare, Freeze 24-7 Skincare, ybf beauty and Oscar Blandi Hair Care.

Trend
Forecasting

We keep our fingers on the pulse of what the next big thing will be by uniquely identifying trends and whitespace opportunities. Our predictions in the beauty space have translated to some of the industry’s most profitable formulations, products, and brands.

Retail<br/>Strategy

Retail
Strategy

Our experts understand retail and are involved in every channel of distribution. We ensure our brand concepts resonate with the targeted customer with considerations of the retail environment, platform, and programs before we start development.

Marketing & Product Development

Marketing & Product Development

Branding and product development happen hand-in-hand to carry a singular vision through from concept to formulation. TPR has a proven track record for strategic and cost effective marketing platforms that are geared towards increasing brand awareness and distribution opportunities, thus driving sales.

Public Relations <br/>& Social Media

Public Relations
& Social Media

Strategically telling a brand’s story so that its products become classics, not fleeting trends is key. We develop social media and PR programs to reach consumers through innovative thinking, strategic influencer relations, social media advertising, brand sponsorships, product seeding, product placement and event planning to get our brands noticed.

Creative <br/>& Graphic Design

Creative
& Graphic Design

This is a fast paced environment where expectations are high with short turnaround times. As a result, we have hired a team of graphic designers and in-house photography to help execute all creative needs seamlessly and efficiently.

Packaging Redesign

Packaging Redesign

Our experts create packaging that brings a brand’s vision to life. Our team works to not only enhance the overall aesthetics when repackaging a look but to tell the brand’s story through specific color choices, materials and techniques.

Manufacturing<br/>& Fulfillment

Manufacturing
& Fulfillment

We like to complete the circle from concept to consumer. We offer best-in-class innovation, product development, and branding coupled with vertically-integrated testing and manufacturing capabilities. TPR combines decades of cosmetic industry expertise with a new world approach to speed and distribution.

Let’s Connect

contact@tprholdings.com

(212) 755-9300

TPR Holdings LLC New York Office
875 Third Ave, 7th Floor
New York, NY 10022

For job inquiries please email:
employment@tprholdings.com

For press inquiries please email:
press@tprholdings.com

For distribution inquiries please email:
distribution@tprholdings.com