New York, September 10, 2018 – Highly regarded and known for epitomizing glamour, Badgley Mischka introduces the debut of its namesake fragrance in tandem with the brand’s 30th anniversary. Developed in collaboration with TPR Holdings LLC., Badgley Mischka Eau de Parfum will launch on the brand’s website in October 2018 with an exclusive premiere at Dillard’s stores nationwide in December 2018.
“Mark Badgley and James Mischka are iconic designers with worldwide name recognition and a sophisticated aesthetic that caters to a younger, more modern couture customer,” said Brian Robinson, TPR president. “We are very proud of this new fragrance and how it captures the essence of their brand.”
“When designing, we strive to make women look and feel beautiful. Perfume is a more intimate, yet subtle, way of achieving that,” said Mark Badgley. “A fragrance can create a mood, inspire confidence and, in an instant, transform the way a woman looks and feels. We want her to feel like she’s the only woman in the room,” continued James Mischka.
Acclaimed Perfumer Richard Herpin created a lush and dewy floral with a sparkling top that embodies the effortlessly feminine glamour the brand is best known for. The fragrance opens with a softly-blended Magnolia heart which wraps a smooth and creamy rich base. Herpin opted for warmer notes of amber and musk in the perfumer’s palette to round out the fragrance. “The magnolia trees in our backyard seem to usher in the spring season year after year,” said Mark Badgley. “Many of our collections have been dreamt up while inhaling that intoxicating scent.”
Badgley Mischka selected an elegantly sleek multifaceted glass design resembling an amethyst jewel. The luminous glass is bordered in gold, topped with an architecturally modern cap and embellished with the Badgley Mischka insignia. “The lilac shade reminds me of Elizabeth Taylor’s eyes. Her eye color is so unique and iconic; I see her eyes every time I look at this bottle,” said James Mischka.
Badgley Mischka Eau de Parfum will retail for $115 (100ml), $60 (30ml) and $28 (purse spray). The fragrance will launch on BadgleyMischka.com in October 2018 and will premiere exclusively at Dillard’s in December 2018.
The fragrance will be supported by a comprehensive marketing campaign including print and digital advertising, in-store displays, public relations, event appearances, social media and influencer outreach.
ABOUT BADGLEY MISCHKA
Badgley Mischka has captivated the fashion world with timeless glamour and luxurious designs for three decades. Principal American designers Mark Badgley and James Mischka exemplify an unwavering commitment to detail, quality and elegance. The brand has evolved from couture and evening gowns to include day dresses and sportswear, as part of life’s every day celebrations. The brand’s product offerings also include bridal, women’s, men’s and children’s shoes, handbags, jewelry, fragrance, eyewear, timepieces, swimwear, children’s formal wear, scarves cold weather accessories, outerwear, home furnishings and decorative accents. For more information, please visit www.badgleymischka.com.
ABOUT TPR HOLDINGS LLC
TPR Holdings, LLC (TPR) is a dynamic NYC based investor and operator in the consumer products industry. TPR’s target investments include scalable mass and prestige opportunities in the health, beauty and wellness categories. TPR has provided transition services for Shiseido Cosmetics and Procter & Gamble. The company currently has fragrance license agreements with fashion houses, Badgley Mischka and Elie Tahari. TPR principals have founded and developed international brands such as ZIRH Men’s Skincare and John Varvatos Fragrance. TPR also owns and operates well-known consumer brands Mally Beauty, Cargo Cosmetics, Oscar Blandi Hair Care, ybf Beauty and Freeze 24/7. For more information please visit www.tprholdings.com.
PRESS CONTACTS: Victoria Moran, TPR HOLDINGS, 212.755.9300, firstname.lastname@example.org