New York, NY, June 11, 2015 – Beauty Visions LLC, an affiliate of TPR Holdings LLC, announced today the acquisition of color cosmetics brand, Mally Beauty.
“We are thrilled to be adding celebrity makeup artist brand, Mally Beauty, to our portfolio,” said Brian Robinson, Beauty Visions President. “The brand has a loyal following of fans and is well respected in the TV shopping arena and the beauty space as a whole. We expect this winning collection of high performing, long-lasting cosmetics to be a great success and look forward to bringing new innovation to its fans.”
Makeup artist to the stars, Mally Roncal, known for her work with Beyoncé and Jennifer Lopez is excited for this new chapter.“Aligning with Beauty Visions gives me the opportunity to bring my products and beauty secrets to a wider audience of Mallynistas,” says Founder, Mally Roncal. “I feel blessed to be able to continue pursuing my creative vision while Beauty Visions provides the know-how and resources necessary to expand the brand.”
Mally Beauty cosmetics are created using the tips and tricks Mally has learned over her many years as a makeup artist. The collection instills confidence in each consumer to be their own makeup artist and gives them the tools necessary to bring out their unique beauty.
The award-winning line of color cosmetics includes best sellers such as the Volumizing Mascara, Perfect Prep Poreless Face Primer, Starlight Waterproof Eyeliners, Shadow Stick Extras and the innovative and wildly popular, Face Defender. Mally Beauty products are currently available at QVC/QVC.com, Ulta.com and in Ulta Beauty stores nationwide.
ABOUT BEAUTY VISIONS LLC
Beauty Visions is an affiliate of TPR Holdings LLC (TPR). TPR is a dynamic NYC based investor and operator in the consumer products industry. TPR’s target investments include scalable mass and prestige opportunities in the health, beauty and wellness categories. TPR has provided transition services for Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed brands such as ZIRH Men’s Skincare and John Varvatos Fragrance. TPR also owns and operates well-known consumer brands such as Cargo Cosmetics, Oscar Blandi Hair Care, Sweet Breath and Freeze 24/7. Visit www.tprholdings.com for additional information.
ABOUT MALLY BEAUTY
After spending 15 years on the road with some of the biggest celebrities in the world, Mally Roncal founded Mally Beauty, a collection that infuses her knowledge, expertise, and techniques into every formula. The collection first debuted on QVC in March 2005, where it sold out within 40 minutes breaking records for the retailer and making Mally Beauty a top contender in the beauty industry. Visit www.mallybeauty.com for additional information.