New York, NY, October 13, 2016 – Beauty Visions LLC is pleased to announce the appointment of Dieandra Hermosillo to the role of Product Development Manager for Mally Beauty and Annie Holt as the brand’s new Coordinator.

Dieandra Hermosillo is responsible for identifying growth and white space opportunities that increase sales, drive market share, build brand loyalty and acquire new consumers. In her new role, Dieandra works closely with QVC, Ulta Beauty and other specialty retailers.

Prior to joining Beauty Visions LLC, Dieandra worked with Vincent Longo Cosmetics and Laura Gellar Beauty in product innovation and development. Dieandra is also a trained makeup artist who has worked with several editorials and fashion houses including Harper’s Bazaar and Valentino.

Annie Holt provides administrative support to the Mally Beauty marketing and product development departments. She joins Mally from Aéropostale where she worked as Assistant Web Producer helping coordinate digital and interactive marketing programs for website, email, social media and mobile.


Beauty Visions is an affiliate of TPR Holdings LLC (TPR). TPR is a dynamic NYC based investor and operator in the consumer products industry. TPR’s target investments include scalable mass and prestige opportunities in the health, beauty and wellness categories. TPR has provided transition services for Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed brands such as ZIRH Men’s Skincare and John Varvatos Fragrance. TPR also owns and operates well-known consumer brands such as Cargo Cosmetics, Oscar Blandi Hair Care, Sweet Breath and Freeze 24/7. Visit for additional information.


After spending 15 years on the road with some of the biggest celebrities in the world, Mally Roncal founded Mally Beauty, a collection that infuses her knowledge, expertise, and techniques into every formula. The collection first debuted on QVC in March 2005, where it sold out within 40 minutes breaking records for the retailer and making Mally Beauty a top contender in the beauty industry.  Mally Beauty embodies the philosophy that what makes you different, makes you beautiful and each product serves as a tool to bring out your unique beauty. Mally Beauty is available at QVC as well as ULTA and