New York, NY October 25, 2017 – Award-winning color brand, Cargo Cosmetics, has collaborated with LeSportsac for a series of social media promotions.
Each season, Cargo journeys to a different destination as a nod to the free spirit of the independent traveler. Cargo and LeSportsac teamed up to support the Spring/Summer 2017 Hawaii launch and Fall/Winter 2017 Seattle launch.
LeSportsac has a large international audience which gave Cargo global exposure introducing new consumers to the cosmetics line. As a result of the partnership, Cargo has seen follower growth across all social media platforms and increased engagement. The Cargo x LeSportsac giveaways remain the most liked and most engaging posts for Cargo Cosmetics to date.
Cargo’s brand ambassadors have stepped in to support the collaboration as well. Anuhea, the face of the “You Had Me at Aloha” collection further promoted the giveaway on her social media pages. The LeSportsac Hawaii prints are only available for sale in Hawaii making the giveaway a mainland exclusive. The “Emerald City” Seattle collection has also received support from Sleepy Mountain, a local Seattle Etsy shop and Prive Revaux, a celebrity endorsed sunglasses brand.
Cargo Cosmetics is looking to secure future collaborations with brands that share a similar audience for additional cross promotion opportunities.
About Cargo Cosmetics
For 20 years, Cargo Cosmetics has been a staple on the sets of film and television as well as in the makeup bags of women worldwide. High-definition foundations that escape the scrutiny of HD cameras and first-to-market innovations have created a loyal following amongst the world’s most renowned makeup artists. An industry insider favorite, Cargo has received some of the beauty industry’s most prestigious awards. As a nod to the free spirit of the independent traveler, Cargo chooses a different location to transport fans to each season. Visit www.cargocosmetics.com for additional information.
LeSportsac is an American lifestyle brand of casual nylon bags. Founded in 1974, the company maintains a strong presence around the globe, offering an accessible line of handbags, travel totes, messenger bags, backpacks and accessories. The lightweight fabric combined with high performance hardware characterizes its iconic, functional styles available in a wide variety of colors and prints. A leader and innovator in the accessories market, LeSportsac continues to offer a collection of quality designed bags with attention to function and breakthrough vision for the modern global consumer.
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