New York, NY, March 7, 2016 – Augmented reality pioneer FaceCake Marketing Technologies, Inc. partnered with professional makeup brand, Cargo Cosmetics to launch its CAKE shopping platform today. A first in the category, CAKE enables online users to virtually Try-On products in real time using a webcam and any desktop or mobilebrowser, allowing Cargo shoppers the unique experience of instantly trying on different shades at

For the first time, consumers can have an in-store experience online, effortlessly trying on Cargo products in augmented reality as though they are looking in a mirror or uploading a favorite photo to instantly see how Cargo’s array of dimensional shades look on them. Shoppers simply view shades on their own image as an alternate personalized product view, in-browser with no download or user input required. CAKE’s automatic detection creates a frictionless process for makeup shoppers, connecting online and mobile in a seamless experience.

“Cargo is a forward-thinking brand well known for its color cosmetics and award-winning design. They have been a great partner on this innovative launch,” said Linda Smith, Founder and CEO of FaceCake. “While mobile shopping is on the rise, most fashion and beauty purchases are still made online; CAKE offers instant engagement for shoppers both online and mobile with an augmented reality experience that gives them the confidence they need to make purchase decisions.”

Shoppers on the Cargo Cosmetics website can Try-On Cargo’s most popular products with added effects in addition to color. Users can virtually Try-On the brand’s coveted shade selection of Essential Lip Colors available in 12 highly-pigmented shades and even view its unique plumping effect. The feature will also be available to test Cargo’s buildable, blendable and long-wearing Eye Shadow Singles on their skin tone in a variety of shades ranging from delicate champagne to smoky gunmetal. Once consumers have found a favorite shade for their complexion, they may share selfies of their photo wearing the product with friends via email or social media.

“Cargo is known in the beauty industry for bringing innovative, new ideas to the market. We’re excited to be aligning with a cutting-edge platform such as CAKE,” said Brian Robinson, President of Cargo Cosmetics. “CAKE provides a first of its kind virtual experience to our online and mobile consumers that will change the way they shop. We see virtual Try-On technology as the future of e-commerce and online spending and are proud to be at the forefront of this digital revolution.”

About Cargo Cosmetics

For 20 years, Cargo Cosmetics has been a staple on the sets of film and television as well as in the makeup bags of women worldwide. Uncompromised product quality and first-to-market innovations have created a loyal following amongst the world’s most renowned makeup artists. From high-definition foundations that create flawless skin but escape the scrutiny of HD cameras to cutting-edge packaging and expertly coordinated kits that offer step-by-step regimens, Cargo Cosmetics offers a wide breadth of color cosmetics and tools that allow every woman to customize her beauty look. An industry insider favorite, Cargo has received some of the beauty industry’s most prestigious awards and accolades. Visit for additional information and to try the new CAKE shopping platform.

About FaceCake

FaceCake Marketing Technologies, Inc., creator of Swivel®, Swivel® Close-Up, ShadeScout®, and more, is a leader in augmented retail with a personalized targeted marketing platform. Combining patented technologies with intuitive user interfaces, FaceCake’s innovations in Try-On allow consumers to virtually try products on their own images in real time, while instantly providing relevant product recommendations for superior personalization. With billions of product Try-Ons, FaceCake is expert at eliminating traditional shopping barriers. FaceCake’s shopping platform is cross-device compatible, making it accessible from anywhere. Visit for more information