New York, November 17, 2016 – On Wednesday, award-winning color brand, Cargo Cosmetics hosted a press preview of the upcoming Spring/Summer 2017 “You Had Me At Aloha” collection at Reunion Surf Bar in NYC. Key members of the media had the opportunity to preview the collection and were introduced to Anuhea, Hawaiian singer and the face of the new campaign.\
The event was separated into multiple sessions with top magazine editors, bloggers, digital influencers and makeup artists in attendance. Global Director of Artistry, Training & Education, Rogelio Reyna, spoke to press about the new formulations and groundbreaking technology that set Cargo Cosmetics apart in the industry. The “You Had Me at Aloha” launch will expand the brand’s bestselling Swimmables™ line. New launches include the “You Had Me at Aloha” Eye Shadow Palette, Dare to Flair Mascara, Swimmables™ Longwear Eye Shadow Sticks, Swimmables™ Longwear Eye Brow Pencils and Swimmables™ Waterproof Mascara Top Coat.
Hawaiian multi-award-winning singer and song writer, Anuhea performed three acoustic songs and spoke with guests about life in Hawaii, likeness of products compared to Hawaiian culture and why she was drawn to Cargo Cosmetics and the Swimmables™ collection.
“I’ve always been a fan of Cargo Cosmetics,” says the vocalist.“I need makeup that I can rely on. The portable packaging is great when I am on tour and performing under hot lights. It is an honor to be associated with the brand’s new collection inspired by Hawaii’s beauty.”
After the performance, attendees had the opportunity to pack their branded Cargo tote bags with Swimmables™ core products, Cargo sunglasses, Anuhea’s CDs, T-shirts and signed posters. Many took photos with Anuhea and Rogelio posing with the Cargo Cosmetics surfboard and product cutouts before leaving the event.
Cargo Cosmetics’ Hawaiian Spring/Summer 2017collection will debut in over 1,100 Kohl’s department stores in February 2017. Anuhea will appear in all elements of the brand’s comprehensive marketing campaign including print and digital advertising, in-store displays, public relations, event appearances and social media. Follow @CargoCosmetics on Instagram and Twitter and become a fan of Cargo Cosmetics on Facebook to get more information as this campaign rolls out.
About Cargo Cosmetics
For 20 years, Cargo Cosmetics has been a staple on the sets of film and television as well as in the makeup bags of women worldwide. High-definition foundations that escape the scrutiny of HD cameras and first-to-market innovations have created a loyal following amongst the world’s most renowned makeup artists. An industry insider favorite, Cargo has received some of the beauty industry’s most prestigious awards. Visit www.cargocosmetics.com for additional information.
Hawaiian born singer and songwriter, Anuhea, is one of the most popular talents to originate from Hawaii. She charted top ten on the iTunes Pop, R&B and Reggae charts as well as the Billboard Heatseakers and World Music Charts. Anuhea has shared the stage with Bruno Mars, Babyface, Al Green, FloRida, Hoobastank, Jack Johnson and Ziggy Marley. She won two Na Hoku Hanohano Awards, Hawaii’s version of the Grammy’s, for Contemporary Album of the Year and Most Promising Artist. Eight of her songs consecutively made it to #1 in Hawaii including, “Higher than the Clouds.”