New York, NY October 18, 2017 – Award-winning color brand, Cargo Cosmetics, has tapped Rocsi Diaz to be the face of their Spring/Summer 2018 collection. Each season, Cargo journeys to a different destination as a nod to the free spirit of the independent traveler. With Rocsi as ambassador of the campaign, the beauty brand will transport fans to Havana, Cuba.
“I have tested out a lot of makeup being on camera as often as I am,” says Rocsi Diaz. “I always feel camera ready when I’m wearing Cargo Cosmetics! I love Cargo for their HD and water-resistant formulas. It’s an honor that they’ve chosen me to represent their new collection inspired by Havana.”
“We are looking forward to introducing Rocsi to the Cargo customer as our latest inspiration,” says Brian Robinson, President of Cargo Cosmetics. “We hope to see this collaboration elevate the brand’s profile with strong, beautiful, influential women like Rocsi, while also introducing Cargo to new consumers.”
The Spring/Summer 2018 collection will debut in over 1,100 Kohl’s department stores in February 2018. Rocsi Diaz will appear in all elements of the brand’s comprehensive marketing campaign including print and digital advertising, in-store displays, public relations, event appearances and social media.
About Cargo Cosmetics
For 20 years, Cargo Cosmetics has been a staple on the sets of film and television as well as in the makeup bags of women worldwide. High-definition foundations that escape the scrutiny of HD cameras and first-to-market innovations have created a loyal following amongst the world’s most renowned makeup artists. An industry insider favorite, Cargo has received some of the beauty industry’s most prestigious awards. As a nod to the free spirit of the independent traveler, Cargo chooses a different location to transport fans to each season. Visit www.cargocosmetics.com for additional information.
About Rocsi Diaz
Rocsi Diaz joined Entertainment Tonight (ET), the #1 entertainment program in the world, as the weekend co-host and daily correspondent in 2013. She is an Emmy award-winning TV host known for breaking celebrity news, exclusive interviews, behind-the-scenes first looks, and Hollywood’s hottest stories from the worlds of film, television, fashion and interactive media. Most recently Rocsi hosted the VH1 show, Dating Naked. Prior, Rocsi was the co-host of BET’s ultra-popular show, 106 & Park. Over her career, Rocsi has interviewed a wide range of stars including Lady Gaga and Eminem. Additionally, Rocsi has garnered a strong combined social following of over 3 million followers on Twitter and Instagram.
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