CARGO COSMETICS SIGNS ROGELIO REYNA AS GLOBAL TRAINING, EDUCATION AND ARTISTRY DIRECTOR

New York, NY, September 14, 2016– Award-winning color brand, Cargo Cosmetics, has tapped celebrity makeup artist, Rogelio Reyna, to join the team as Global Training, Education and Artistry Director.

Rogelio joins the brand after 15 years as Director of Artistry and Education for Latin America and the US Hispanic Market with Bobbi Brown Cosmetics. He has worked with high-profile celebrities including Jennifer Lopez, Rihanna, Sarah Jessica Parker and Britney Spears.

“Cargo has been rapidly expanding and we felt the next step to support this growth would be securing a pro artist with sales expertise” says Brian Robinson, President of Cargo Cosmetics. “We have been waiting for the perfect candidate and I believe we’ve found that in Rogelio. He comes with an impressive celebrity clientele and strong credibility in social media.”

“I am honored to have been chosen by Cargo to lead their team of artists and further sales education,” says Rogelio Reyna, Global Director of Training, Education and Artistry for Cargo Cosmetics. “Cargo is well-known in the industry for their formulas – particularly in the HD and Swimmables categories. I see opportunity for growth in those lines and have new training and creative strategies that I’m eager to bring to life.”

On October 6th, Rogelio will be launching Cargo Cosmetics on HSN. Additionally in his new role, Rogelio will be responsible for TV Shopping in other markets, leading artistry and training for all retailer-facing events, field teams and beauty advisor trainings. He will be heavily involved in product development and all creative brand initiatives as well as the lead Cargo source for media interviews. Rogelio will develop original, creative content for the brand’s social media platforms and support on his own pages.

Follow @CargoCosmetics on Instagram and Twitter and become a fan of Cargo Cosmetics on Facebook to follow Rogelio’s work and check out his Instagram page @Rockstar_Rogelio

About Cargo Cosmetics

For 20 years, Cargo Cosmetics has been a staple on the sets of film and television as well as in the makeup bags of women worldwide. High-definition foundations that escape the scrutiny of HD cameras and first-to-market innovations have created a loyal following amongst the world’s most renowned makeup artists. An industry insider favorite, Cargo has received some of the beauty industry’s most prestigious awards. Visit www.cargocosmetics.com for additional information.

About Rogelio Reyna

Rogelio Reyna has worked with celebrity clients including Jennifer Lopez, Rihanna, Sarah Jessica Parker, Britney Spears, and Paulina Rubio. The bilingual makeup artist’s editorial work has been featured in ImagenSelecta,VanidadesVogue (Chile and Mexico), Glamour (Argentina, Mexico and Chile), and more, and has made appearances on Latin television networks, such as Telemundo and Univision. Biannually, he participates in NYFW and has assisted fashion shows like Carolina Herrera, Oscar de La Renta, Tory Burch, and Rachel Roy.

 

PRESS CONTACT: Victoria Moran TPR HOLDINGS 212.755.9300 vmoran@tprholdings.com

news