New York, NY, January 6, 2014 – “Happily Whatever After” with Makeup Touch-Ups for the Ultimate Girls Night Out. Last night, Cargo Cosmetics was on-site to celebrate the season three premiere of the Emmy Award winning HBO hit series Girls, which premieres this Sunday night. Prior to entering the Frederick P. Rose Hall located in Jazz at Lincoln Center, a who’s who of New York’s most talented celebrities, fashion designers and socialites took to the red carpet to support their favorite twenty-something series.
Post screening and true to form, the critically acclaimed millennial-based dramedy hosted a star-studded premiere party complete with a Girls-inspired downtown vibe. Stylized scenes from the subway featured the season three premiere poster opposite the word “Girls” spelled in tiled mosaic. To complete the scene, party-goers could grab a bite to eat in a life-size subway car followed by a trip to the “newsstand” to choose from a selection of candy colored confections for dessert. For an extra special addition to the ‘girls’ night out,’ proclaimed by the official event hashtag, Cargo hosted an interactive makeup station offering attendees mini-makeovers and quick touch-ups.
With a steady flow of traffic, the custom-designed Cargo vanity area and makeup stations created an on-theme and inviting area for attendees to stop by for touch-ups highlighting Cargo’s new collection. The looks of the night created by the brand’s team of makeup artists included bold, poppy lips, accentuated lashes and highlighted cheeks. Inspired by the looks of the cast, artists emulated different elements via a natural “Hanna” look, classic “Marnie, femininely sweet “Shoshanna” or bohemian chic “Jessa,” In an effort to encourage attendees to create their own Girls inspired look at-home, Cargo was also included in the official event gift bag.
After recently re-launching with a new look that celebrates Cargo’s heritage of travel and exploration and introducing Chloe, an illustrated girl that appears seasonally in different destinations and embodies the spirit of the brand, there was a strong interest in the Girls series. Chloe possesses similar qualities to each of the girls—she’s smart and worldly, feminine, whimsical and a little irreverent. Also similar to the series, the brand’s new image celebrates creativity, self-expression and the possibility of new adventures. There is a natural connection between the Girls’ viewer and Cargo’s target demographic.
ABOUT CARGO Cosmetics
For 17 years CARGO Cosmetics has been a staple on the sets of film and television as well as in the makeup bags of women worldwide. Uncompromised product quality and first-to-market innovations have created a loyal following amongst the world’s most renowned makeup artists. By consulting with and listening to the needs of makeup professionals and consumers, CARGO takes their “secret tips” and turns them into better, easier and smarter products. From high-definition foundations that create flawless skin but escape the scrutiny of high-def cameras to cutting-edge packaging and expertly coordinated kits that offer step-by-step regimens, CARGO Cosmetics offers a wide breath of color cosmetics and tools that allow every woman to customize her beauty look with confidence and ease. An industry insider favorite, CARGO has received some of the beauty industry’s most prestigious awards and accolades. Visit www.cargocosmetics.com for additional information and product availability.
ABOUT TPR HOLDINGS LLC
TPR Holdings LLC (TPR) is a NYC based investor and operator of beauty and consumer brands. TPR’s target investments include scalable mass and prestige opportunities in health, wellness, beauty and fragrance categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR owns oral care brand Sweet Breath as well as Freeze 24/7 Skin Care, ZIRH Skin Care, Oscar Blandi Hair Care, CARGO Cosmetics, Nicole Richie Fragrances and Reem Acra Fragrances. Visit www.tprholdings.com for additional information.