New York, NY, July 1, 2013 – CARGO Cosmetics, the brand that has been at the forefront of beauty technology and a makeup artist must-have for the past seventeen years, announces the hiring of a new Global Director, Artistry and Education, Jason Hoffman.

With over fifteen years of experience in the cosmetics industry, Jason Hoffman is a nationally recognized makeup artist. Most recently, Jason held the role of National Lead Trainer at NARS Cosmetics where he created and facilitated employee seminars, developed new training programs and contributed to new product development. A New York Fashion Week regular, he has also worked backstage at top shows including Alexander Wang, Thakoon and Rodarte. Prior to his position at NARS Cosmetics, Jason held various positions at Shu Uemura, Laura Mercier and Trish McEnvoy Cosmetics.

In his new role as Global Director, Artistry and Education for CARGO Cosmetics, Jason will contribute to CARGO’s new product development and education, aid in the execution of national and international brand events, and serve as the beauty expert behind the brand.

“We are very excited to have Jason join the CARGO Cosmetics team,” said Brian Robinson, President of TPR Holdings LLC, owner of CARGO Cosmetics. “We have a number of exciting innovations launching over the next year and are anxious to utilize Jason’s strong industry background and prestige beauty knowledge.”

“CARGO Cosmetics is a brand that I’ve always had a great deal of respect for,” said Jason Hoffman. “The brand has always been ahead of the trends in color cosmetics—from the launch of the first-ever high-definition makeup collection to their consistently innovative and iconic tin packaging. I am confident my expertise can contribute to CARGO’s future success.”

CARGO products are trusted by artists, editors and insiders—celebrated as one of the best professional brands in the industry and known for creating modern tools for the timeless art of self-expression. With product innovations like the Reverse Lip Liner™, the Essential Eye Palette, and the blu_ray™ High Definition collection, women can quickly and easily achieve professional quality makeup looks at-home.

CARGO Cosmetics are currently available at Ulta/,, and


For 15 years CARGO Cosmetics has been a staple on the sets of film and television as well as in the makeup bags of women worldwide.  Uncompromised product quality and first-to-market innovations have created a loyal following amongst the world’s most renowned makeup artists.  By consulting with and listening to the needs of makeup professionals and consumers, CARGO takes their “secret tips” and turns them into better, easier and smarter products.  From high-definition foundations that create flawless skin but escape the scrutiny of high-def cameras to cutting-edge packaging and expertly coordinated kits that offer step-by-step regimens, CARGO Cosmetics offers a wide breath of color cosmetics and tools that allow every woman to customize her beauty look with confidence and ease.  An industry insider favorite, CARGO has received some of the beauty industry’s most prestigious awards and accolades. Visit www.cargocosmetics for additional information and product availability.


TPR Holdings LLC (TPR) is a NYC based investor and operator of beauty and consumer brands. TPR’s target investments include scalable mass and prestige opportunities in health, wellness, beauty and fragrance categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR owns oral care brand Sweet Breath as well as Freeze 24/7 Skin Care, ZIRH Skin Care, Oscar Blandi Hair Care, CARGO Cosmetics, Nicole Richie Fragrances and Reem Acra Fragrances. Visit for additional information.