New York, NY, April 20, 2018 – Mally Beauty, the color cosmetics brand that challenges their loyal Mallynistas to be “fierce and fabulous,” announced today that it has signed an agreement with TV personality and drag legend, RuPaul for a capsule collection.
Brand founder and celebrity makeup artist, Mally Roncal, has a long personal history with RuPaul and is excited for the collaboration. “I respect, adore and worship RuPaul personally and professionally,” says Mally Roncal. “Ru has always stayed true to who he is and unapologetically puts himself out there. He exemplifies self-acceptance and has inspired and taught millions of people to love themselves. This seamlessly blends with Mally Beauty’s mantra: What makes you different makes you beautiful! I feel blessed to have the honor of working with RuPaul and have him connected to my brand.”
“I love Mally,” says RuPaul. “Her approach to makeup is exemplified by her personality; smart, sexy, fun, and beautiful. I really dig this woman!”
“RuPaul is the ideal choice for this collaboration with Mally considering his values and personality,” says Brian Robinson, president of Mally Beauty. “His magnetic charisma and authenticity mirrors Mally’s and together they should prove to be unstoppable.”
RuPaul will work with Mally on product concepts, formulations, and marketing for the line. The collection will consist of ten to twelve specially created SKUs and will launch in February 2019. Specific distribution is still being finalized.
The Mally/RuPaul partnership was brokered by Los Angeles-based agency, ACI Licensing
About Mally Beauty
After spending 15 years on the road with some of the biggest celebrities in the world, Mally Roncal founded Mally Beauty, a collection that infuses her knowledge, expertise and techniques into every formula. The collection first debuted on QVC in March 2005, where it sold out within 40 minutes, breaking records for the retailer and making Mally Beauty a top contender in the beauty industry. Mally Beauty is currently available on QVC and at Ulta Beauty and Kohl’s Department Stores. Visit www.mallybeauty.com for additional information.