New York, NY, September 6, 2016 – Yesterday, Mally Beauty launched a 7-piece collection of high-performance products as the Today’s Special Value (TSV) on QVC.

The collection sold approximately 50,000 units on the day. The 7-piece collection consisted of customer choice nominees including the Flawless Finish Foundation, the iconic Effortlessly Airbrushed Highlighter, Evercolor Gel Waterproof Liner and Shadow Stick Extra Velvet. It also featured brand new offerings such as the new Lift & Curl Mascara with all-day holding power and new Inspire Me Lipstick which delivers long-lasting, comfortable color. Five shade choices were available: Fair, Light, Medium, Tan and Rich.

As a celebrity makeup artist, Mally is often asked from where she draws inspiration to create the looks you see on her celebrity clients walking the red carpet, under the bright lights of a concert stage, or gracing the cover of a magazine.  “My inspiration comes from the beauty inside each and every person she works with,” Mally says. “It is about enhancing your natural features to let your true beauty shine through.”

About Mally Beauty

After spending 15 years on the road with some of the biggest celebrities in the world, Mally Roncal founded Mally Beauty, a collection that infuses her knowledge, expertise, and techniques into every formula. The collection first debuted on QVC in March 2005, where it sold out within 40 minutes breaking records for the retailer and making Mally Beauty a top contender in the beauty industry.

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