New York, NY, October 5, 2017 – For the month of October, Mally Beauty is contributing 30% of the proceeds from Face Defender sales on MallyBeauty.com to the American Cancer Society whose mission is to save lives, celebrate lives, and lead the fight for a world without cancer. The cause is especially close to Founder, Mally Roncal’s heart as her mother was diagnosed with breast cancer when Mally was just an infant. Dr. Pilar Roncal was told she had no more than six months to live. Determined to raise her daughter, she survived until she was 49 and Mally was 17, but the disease was an ever-present reality.
“We lived every day as if it were her last,” Mally says. “She packed so much love and excitement into those 17 years that I hardly feel I missed a thing. October is a very important month to me. Not only is it Breast Cancer Awareness month which I am very passionate about but it is also the month of my mom’s birthday. I miss her every single day but October is a special time for my family and I to reflect and be grateful for the time we have and to live everyday as if it were our last. I am so grateful to the American Cancer Society for everything they do and for allowing us to partner with them for the month of October.”
Face Defender is Mally Beauty’s number one bestselling product – and the most effortless way to keep shine under control and makeup looking fresh all day. Unlike typical face powders, Mally’s Evercolor Poreless Face Defender has a revolutionary, water-clear formula that doesn’t cake, flake or settle into creases. Use Face Defender anywhere you would use powder to leave skin looking satiny and matte. Just take the sponge, tap it on the product and pat on your skin (no swiping!) to set and shield makeup for a picture-perfect complexion that lasts all day long.
FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:
JACKIE SANDS-KIRCHNER /KATIE LYNN
TRACTENBERG & CO. / 212.929.7979
About Mally Beauty
After spending 15 years on the road with some of the biggest celebrities in the world, Mally Roncal founded Mally Beauty, a collection that infuses her knowledge, expertise and techniques into every formula. The collection first debuted on QVC in March 2005, where it sold out within 40 minutes, breaking records for the retailer and making Mally Beauty a top contender in the beauty industry.
About the American Cancer Society: October is National Breast Cancer Awareness Month. This year, it is estimated that more than 250,000 women in the United States will be diagnosed with invasive breast cancer. Excluding cancers of the skin, breast cancer is the most frequently diagnosed cancer in women. It’s the second leading cause of cancer death in American women (after lung cancer). For more information, visit the American Cancer Society website at cancer.org/breastcancer or 1-800-227-2345.
The American Cancer Society does not endorse any product or service.