New York, NY December 1, 2016 — Celebrity makeup artist and brand founder, Mally Roncal has always been thankful for her fans, and in 2016, she went on a mission to tell each and every one of them—in person.
This past year, the makeup maven known for creating looks for A-listers like Beyoncé, Jennifer Lopez and Angelina Jolie connected with supporters across the country by embarking on a nationwide tour of Ulta Beauty stores. At each stop, she posed for pictures and posted Snapchats with fans, giving her loyal followers unprecedented, one-on-one access to one of Hollywood’s best-known makeup artists.“Every single day, I am amazed by the kindness and devotion of my Mallynistas,” says Mally. “I feel truly blessed and humbled to be able to do what I love to do and it’s all because of this incredible support system. I want to do more than just thank them on-air or over social media: I want to connect with each of them on a personal level and make sure they all know just how much I appreciate all the love and support they have given me over the years.”
In 2016, Mally visited New York, Pennsylvania, Illinois, Delaware, Florida, California, Maryland and New Jersey among other locations. Fans received the rare opportunity to attend a master class led by Mally before getting makeup touchups from Mally Beauty artists and meeting the artist in person. On these visits, fans not only get a photo and chance to speak to Mally live – they get to shop with her too. Mally helps each attendee find their own customized Mally look and the products necessary to create it.
Her personal appearances are part of a series of meet and greets at major fan events like Generation Beauty and BeautyCon, which Mally has attended sharing her tips and tricks for creating all-day fierce looks with a younger generation of fans. Mally plans to continue her Ulta Beauty store visits in 2017. Follow @MallyBeauty to see what store she is visiting next.
About Mally Beauty
After spending 15 years on the road with some of the biggest celebrities in the world, Mally Roncal founded Mally Beauty, a collection that infuses her knowledge, expertise, and techniques into every formula. The collection first debuted on QVC in March 2005, where it sold out within 40 minutes breaking records for the retailer and making Mally Beauty a top contender in the beauty industry.