OSCAR BLANDI CURVE CURL PERFECTING CRÈME WINS REDBOOK MVP AWARD

New York, NY, May 26, 2015 – Oscar Blandi Hair Care Products is proud to announce the Curve Curl Perfecting Crème has won the Redbook MVP Award for “Best Curl Definer for Fine to Medium Hair.”

 

The Redbook MVP Awards honor the best products of 2015. Each submission undergoes extensive testing by a board of expert judges including dermatologists, makeup artists, hairstylists, hair colorists, manicurists and beauty entrepreneurs.  The winners were selected from tens of thousands of products by the panel of experts and celebrated with an award ceremony for all award winning brands.

 

The winners appeared in the June issue of Redbook in a story titled, “The 42 Smartest New Beauty Buys of the Year.” “Finally, a curl cream that doesn’t flatten my fine waves or make them crackly,” boasted Redbook MVP judge, Ashley Streicher, who scrunched a dime-sized dollop through her hair once it was halfway dry. “This gave me that perfectly natural, beachy effect.”

 

To commemorate the award and share it with customers, the Redbook MVP Award seal will be featured on the outer packaging of the Curve Curl Perfecting Crème.

 

The Oscar Blandi Curve Curl Perfecting Crème is a leave-in, coconut milk-infused styling crème designed to smooth, shape and define curls without sticky residue. The product locks in moisture and seals the cuticle for a frizz-free finish.