New York, NY, July 25, 2013 – After a recent trip to Sao Paolo, Brazil it’s clear to see the Oscar Blandi product line will continue to see success in this ever-growing beauty market. The brand, which launched exclusively in Sephora Brazil last year, has quickly become a staple among the media, beauty influencers and consumers alike.

During a two-day event hosted by Sephora Brazil and Oscar Blandi, the brand participated in a series of one-on-one media appointments as well as an in-store PA. For editor meetings, a hotel suite set the stage for intimate conversations with Oscar himself who offered a history of the brand, insight into product innovation and some of his best kept celebrity styling secrets. At the store level, Oscar and Brand Ambassador & Stylist, Gina Guercia led an impactful product training seminar for Sephora Brazil cast members. The consumer response was overwhelming with heightened traffic and significant buzz surrounding the event—consumers in attendance experienced individual hair consults followed by dry styling with the Pronto product range.

While the entire Oscar Blandi line was front and center, the Pronto Dry Styling collection was truly the star of the show. Already an extremely well-received product, Oscar’s demonstrations and insider tips for using the Pronto Dry Shampoo Powder proved to be invaluable, resulting in a spike in sales for the day and reinforcing the brand’s position as a true leader in the category.


Celebrities and socialites alike count on renowned stylist Oscar Blandi to create the sophisticated looks that keep them in the spotlight. Thankfully, you don’t need an appointment at his posh, New York City salon to experience the same level of luxury. Blending his extensive professional experience with innovation, Blandi has created a line of products that renew and rejuvenate for hair that’s nothing short of Oscar-worthy.