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Diana Vreeland Parfums is a fragrance and beauty collection that embodies Mrs. Vreeland’s personality: fearless, colorful, confident and fun. Inspired by a woman who believed in the power of dreams, defied all rules, and revolutionized everything she touched, Diana Vreeland Parfums was founded in New York City by Mrs. Vreeland’s grandson, Alexander Vreeland.

Diana Vreeland Parfums partnered with International Flavors and Fragrances, a world leader in the creation of great scents, and collaborated with their renowned perfumers to create a luxury fragrance collection of the highest quality, crafted from the finest ingredients. There were no limits placed on resources and the intention was to achieve a balanced assortment of fragrances that evoked both delicate and intense qualities to be worn universally by a woman or man. Mrs. Vreeland’s legacy connects with a broad demographic of customers: international, across ages, both male and female. Her iconic status and influence on fashion throughout the 20th century gives legitimacy to a broad assortment of products.