ybf (your best friend) beauty believes that everyone deserves to have their own customized makeup blueprint to beauty and self-confidence. Stacey Schieffelin introduced ybf on HSN in 2008 featuring paraben-free formulas in custom, prestige packaging. The brand quickly became a top seller on numerous additional TV shopping networks. ybf is in the top five visited brands across all categories on HSN.com and is their #1 reviewed beauty brand. Visit www.ybfbeauty.com for additional information.