New York, June 15, 2009 — P&G announced today their acquisition of the Zirh skincare brand. Zirh is a leading super-premium, male grooming brand available in high-end department stores, specialty outlets and online. Zirh, founded in 1995, enjoys unique positioning as a high-end “male only” brand and has one of the most comprehensive skin and shave care lines of any male grooming brand on the market today. Frequent award-winners, Zirh products are formulated to address men’s specific skincare needs.
Like P&G’s recent acquisition of The Art of Shaving, the acquisition of Zirh supports P&G Beauty & Grooming’s strategy to build the world’s premier male grooming company. It broadens an already strong portfolio of male brands, including Gillette, Old Spice, Braun, a collection of leading male Fine Fragrances and The Art of Shaving, through its strength as a super-premium brand, its strong [or prestige] products and its strong connection with men.
“Zirh is a great brand for our portfolio,” says Chip Bergh, Group President, P&G Male Grooming. “Their incredibly broad male-only product line is the perfect fit for P&G Grooming, offering unique, high-performing skin, body and hair care formulas to meet nearly every guy’s needs.”
“P&G Male Grooming is a perfect home for Zirh,” says Brian Robinson, President, Zirh Holdings. ”Zirh is a quintessentially male brand designed specifically to meet men’s unique skin care needs. With brands like Gillette and Old Spice, the P&G Male Grooming portfolio will be a natural fit for the brand. This was a great move for both companies.”
Founded in 1995, Zirh is an international seller of men’s skin care and shaving products, with a focus on simplicity and ease of use. Zirh products differentiate themselves through ingredients like natural oils, extracts and botanicals and a focus on the specific skincare needs of men. The full line of Zirh products can be found at high-end department and specialty stores, as well as online at www.zirh.com.
About P&G (NY SE: PG)
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best every day. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 ,
making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.