New York, NY, June 9, 2011 – TPR Holdings LLC, a consumer products holding company, today announced it has acquired a controlling interest in Oscar Blandi Hair Care Products.
“The Oscar Blandi hair care brand has tremendous growth potential which we intend to unlock utilizing strategic brand building, heavy sampling and public relations efforts,” said TPR president Brian Robinson.” “As a stylist, Oscar Blandi has a fantastic reputation, a loyal celebrity following and he really gets it when it comes to innovation and product development,” Robinson added.
“We are very excited about our agreement with TPR Holdings,” said Oscar Blandi. “Brian Robinson and his team have proven expertise in terms of understanding how to grow a brand globally. It’s a great opportunity to see my vision further commercialized and grown to the proper scale. We have some really exciting things planned and our focus will continue to be the premium sector of the hair care marketplace.”
Oscar Blandi also owns and operates a namesake salon in New York City. The Oscar Blandi hair care line includes premium shampoos, conditioners, and shine serums. Hero items include the Dry Shampoo, Pronto Colore Root Touch Up & Highlight Pen and Jasmine Oil Serum. Oscar Blandi products have received beauty award recognition in Allure, Self and Redbook.
Oscar Blandi products are currently available at Sephora and Ulta. Additionally, the company is building plans for international expansion as well as a complete overhaul of the brand’s website.
ABOUT OSCAR BLANDI
A native of Naples Italy, Blandi’s fate as a stylist was sealed when he was born into a family of hair care professionals. Growing up surrounded by scissors, blow-dryers, and round bristle brushes (his father was a stylist and salon owner), Blandi’s experience turning ordinary hair into stylish locks started at an early age. His passion for learning and his admiration for stylists like his father and the legendary Vidal Sassoon sent him on a mission to further develop his styling skills by working at local salons and eventually enrolling in art school. Blandi has been a longtime spokesperson for L’Oreal and also served as creative director for Frederic Fekkai. Blandi’s celebrity clients include; Kelly Ripa, Faith Hill, Rosario Dawson, Jennifer Garner and Jessica Biel.
ABOUT TPR HOLDINGS LLC
TPR Holdings LLC (TPR) is a NYC based investor and operator in the consumer products industry. TPR’s target investments include scalable mass and prestige opportunities in health, beauty and wellness categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR also owns oral care brand Sweet Breath which has sold over 1 billion units since its launch as well as Trilogy Fragrances, a developer and manufacturer of natural and organic fragrances for the personal care industry. TPR Holdings recently launched the fragrance, Promise Me. For more information please visit www.tprholdings.com.