TPR HOLDINGS ACQUIRES FREEZE 24▪7® BRAND AND TRADEMARK ASSESTS

New York, NY, July 1, 2011 – TPR Holdings announced today its acquisition of the Freeze 24/7® Skin Care Brand and related trademarks. Freeze 24/7®uses Age-Less Technology, an innovative and complex blend of unique ingredients including GABA (Gamma Aminobutyric Acid). GABA, which in combination with other key ingredients produces a visible reduction in the appearance of fine lines and wrinkles.

Brian Robinson, TPR president said, “We believe the Freeze 24/7® brand has strong worldwide potential. It has proven sell-through and excellent brand awareness in the prestige distribution channel.” Robinson added “We plan on increasing innovation, expanding online presence and sharpening in-store execution efforts.”

Devoted to efficacy and results, Freeze 24/7® was a CEW Beauty Award Winner and has proven benefits with vast clinical testing.

ABOUT TPR HOLDINGS LLC

TPR Holdings LLC (TPR) is a NYC based investor and operator in the consumer products industry. TPR’s target investments include scalable mass and prestige opportunities in health, wellness, beauty and fragrance categories.

TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty.

TPR owns oral care brand Sweet Breath and fragrance oil house, Trilogy. TPR recently acquired a controlling interest in Oscar Blandi Hair Care.

For more information please visit www.tprholdings.com