TPR HOLDINGS ANNOUNCES ACQUISITION OF ORAL CARE BRAND SWEET BREATH

 

New York, NY, May 12, 2010 – TPR Holdings LLC announced today that it has acquired oral care brand and category leader, Sweet Breath from its former owner Health Tech Inc. The terms of the acquisition were not disclosed. For over 30 years, Sweet Breath portable breath freshening products have been distributed in major mass, convenience and drug outlets.

“We are thrilled to have acquired such a strong brand in the oral care category” says Brian Robinson, TPR President. “We plan to invigorate the Sweet Breath brand through new product innovation, increased public relations activity and improved logistics. We also intend to incorporate a strong online marketing component along with an active social media strategy”, Mr. Robinson added.

The Sweet Breath range consists of three unique delivery systems: drops, sprays and micro mists in two refreshing flavors, Peppermint and Spearmint. Each easy to use, portable breath freshener is highly concentrated and extremely effective in freshening breath. TPR plans to add to the current line with a number of new flavors, products and concepts.

About Sweet Breath

For over 30 years, with over one billion units sold, Sweet Breath has been a highly recognized name in the breath freshener category. The portable and easy to use Sweet Breath dispensers instantly kill germs and freshen breath. All Sweet Breath products are fat and sugar free. Sweet Breath has three unique delivery systems for instant fresh breath: drops, sprays and micro mists. Each system is equally concentrated with over one hundred uses per bottle.

ABOUT TPR HOLDINGS LLC

TPR Holdings LLC (TPR) is a NYC based investor and operator in the consumer products industry. TPR’s target investments include scalable mass and prestige opportunities in health, beauty and wellness categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR recently acquired oral care brand Sweet Breath which has sold over 1 billion units since inception.