New York, NY, (June 19, 2019) – TPR Holdings LLC. unveils its second fragrance with Badgley Mischka, the iconic American design house that exemplifies timeless glamour. Introducing, Badgley Mischka Forest Noir Eau de Parfum. The fragrance will be available this Fall on BadgleyMischka.com, as well as at Dillard’s, Lord & Taylor, and Macy’s.
Inspired by “Post War Glamour”, Badgley Mischka’s NYFW Fall 2019 runway show theme, this new fragrance captures an elegant fruity floral that is a natural whimsical essence of the brand. Enchantment envelopes the senses with Forest Noir, as a fresh burst of Sparkling Citron, Pear and Mandarin unfolds into a radiant floral bouquet of Night Blooming Jasmine, Bulgarian Rose and Hyacinth. The mystery lingers in a modern combination of Dewy Moss, Patchouli, and addictive Vanilla Absolute.
“Our love of vintage sports cars and fashion of the post-World War II era unites with our flair for old Hollywood Glamour and passion for jewel tones, to create a luxury fragrance for the modern woman,” said Mark Badgley, Co-Founder and Designer, Badgley Mischka. “We want our fragrance to mirror the elegance one feels when wearing our designs and the unique jeweled toned combinations of our Fall 2019 pallet is truly reflected in this new scent,” added James Mischka, Co-Founder and Designer, Badgley Mischka.
Badgley Mischka’s Forest Noir Eau de Parfum was developed by acclaimed perfumer Michelle Defina from International Flavors & Fragrances (IFF). The bottle encompasses the classic elegance and
imaginative color imbued from the Fall 2019 runway collection with its multifaceted glass design resembling an Emerald jewel.
The luminous glass is bordered in rich gold, topped with an architecturally modern cap and embellished with the Badgley Mischka insignia. While the bottle resembles a larger-than-life gem, the secondary packaging illuminates what it would feel like to be inside of the emerald – showcasing the range of forest tones that are reflected as light shines through the gem’s facets. Emerald is known for passion, bliss, and unconditional love, aligning with all of Badgley Mischka’s offerings, reflected in everything they create.
Badgley Mischka Eau de Parfum, 100ml will retail for $115.00. In addition there will be a Badgley Mischka Gift Set, 100ml EDP, Body Lotion and Shower Gel for $120.00 MRP. Badgley Mischka Forest Noir Eau de Parfum will be available at BadgleyMischka.com, Lord & Taylor, Dillard’s, Belk and Macys.com
ABOUT BADGLEY MISCHKA
Badgley Mischka has captivated the fashion world with timeless glamour and luxurious designs for three decades. Principal American designers Mark Badgley and James Mischka exemplify an unwavering commitment to detail, quality and elegance. The brand has evolved from couture and evening gowns to include day dresses and sportswear, as part of life’s everyday celebrations. The brand’s product offerings also include bridal, women’s, men’s and children’s shoes, handbags, jewelry, fragrance, eyewear, timepieces, swimwear, children’s formal wear, scarves cold weather accessories, outerwear, home furnishings and decorative accents. For more information, please visit www.badgleymischka.com.
ABOUT TPR HOLDINGS LLC
TPR HOLDINGS LLC is a prestige consumer product holding company that develops, owns and operates fragrance, beauty and personal care brands. The company specializes in brand development, product innovation and worldwide distribution across all prestige, selective and mass channels. TPR has provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances, Susan Komen Promise Me and French Connection Beauty. TPR currently owns and operates well-known consumer brands including Mally Beauty, Cargo Cosmetics, ybf beauty, Diana Vreeland Parfums, ZIRH Men’s Skincare, Freeze 24/7, Oscar Blandi Hair Care, and Sweet Breath. The company currently has fragrance license agreements with fashion houses, Badgley Mischka, Elie Tahari and Frederick’s of Hollywood. For more information please visit www.tprholdings.com.