NEW YORK, NY, January 16, 2018 – TPR Holdings LLC announced today it has signed a worldwide beauty license with renowned fashion house, Badgley Mischka.
“Mark Badgley and James Mischka are iconic designers with a distinct style,” says Brian Robinson, TPR president. “The sophisticated aesthetic of their brand caters to a younger, more modern couture customer. We are looking forward to creating award-winning fragrances and color cosmetics for the Badgley Mischka brand.”
“The beauty category is a natural extension of our design philosophy,” says James Mischka. “Our style embodies the glamorous Hollywood of the Forties. Part of that glamour is in the getting ready process. We are creating a lifestyle and through fragrance and cosmetics we will be able to offer a more intimate way of bringing women the Badgley Mischka experience.”
“Brian Robinson and his team have proven expertise in terms of understanding how to develop and grow a beauty brand globally within the context of a worldwide license,” says Mark Badgley. “This is an exciting opportunity for us to broaden our vision and we are confident that TPR will successfully collaborate with us to grow our fragrance and color franchise to the proper scale.”
The first fragrance of this collaboration will launch Spring 2018 in three sizes: 100 ml., 50 ml. and a travel purse spray. TPR Holdings plans to unveil the Badgley Mischka color line in Summer 2018.
ABOUT BADGLEY MISCHKA
Mark Badgley and James Mischka have been hailed by Vogue as one of the “Top 10 American Designers” and as the darlings of the Hollywood set. Mark and James joined forces to launch Badgley Mischka in 1988 and since the beginning, Badgley Mischka has captivated the fashion press and prominent retailers. Their timeless designs appeal to a range of fashionable women, including Madonna, Jennifer Lopez, Rihanna, Sharon Stone, Jennifer Garner, Julia Roberts, Kate Winslet, Sarah Jessica Parker, Helen Mirren and Ashley Judd. Badgley Mischka is sold in the most prestigious stores in the world, including Bergdorf Goodman, Neiman Marcus, Nordstrom and Saks Fifth Avenue, in addition to the Badgley Mischka flagship boutique in Beverly Hills.
ABOUT TPR HOLDINGS LLC
TPR Holdings LLC (TPR) is a dynamic NYC based investor and operator in the consumer products industry. TPR’s target investments include scalable mass and prestige opportunities in the health, beauty and wellness categories. TPR has provided transition services for Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed international brands such as ZIRH Men’s Skincare and John Varvatos Fragrance. TPR also owns and operates well-known consumer brands Mally Beauty, Cargo Cosmetics, Oscar Blandi Hair Care, ybf Beauty and Freeze 24/7. For more information please visit www.tprholdings.com.
PRESS CONTACT: Victoria Moran •TPR HOLDINGS • 212.755.9300 • email@example.com