NEW YORK, NY, February 9, 2018 – TPR Holdings LLC has signed a worldwide fragrance license with fashion house, Elie Tahari. The partnership will expand the ET lifestyle into women’s fragrance with an introduction scheduled for 2019.

“We are very impressed with TPR’s capabilities,” says Joey Gabbay, Bluestar Alliance LLC president responsible for the licensing of Elie Tahari both domestically and internationally.  “We are working to expand the brand’s global presence and the TPR team has proven expertise and success in the fragrance category.”

“By adding a prestigious fragrance license like Elie Tahari to our beauty portfolio, we are able to further accelerate our penetration into the best worldwide distribution,” says Brian Robinson, TPR president. “Additionally, we believe this launch will be one of the premier fragrance launches in 2019. We are looking forward to working with the Tahari team and Bluestar Alliance to make this a fantastic reflection of the brand.”

Mr. Tahari comments, “Scent has always been very important to me and I have always wanted to create a fragrance for the brand.  I’m thrilled to be partnering with TPR to make this dream become a reality.”

The introductory Elie Tahari fragrance from this partnership will launch in Spring 2019.

TPR Holdings recently signed a beauty license with Badgley Mischka. The first fragrance of this collaboration will launch Spring 2018 with plans to unveil the Badgley Mischka color line in Summer 2018.


Founded in 1973 by Israeli-born designer Elie Tahari, his eponymous international luxury fashion house designs, manufactures, distributes, and retails ready-to-wear, shoes, accessories, eyewear and home decor.  Headquartered in New York City, Elie Tahari has a global distribution network in over 40 countries and more than 800 points of distribution worldwide. Renowned for his meticulous tailoring and perfect fit, the brand resonates with iconic women and its focus on sexy, sophisticated, feminine clothing.


TPR Holdings LLC (TPR) is a dynamic NYC based investor and operator in the consumer products industry. TPR’s target investments include scalable mass and prestige opportunities in the health, beauty and wellness categories. TPR has provided transition services for Shiseido Cosmetics and Procter & Gamble. The company currently has fragrance license agreements with fashion houses, Badgley Mischka and Elie Tahari. TPR principals have founded and developed international brands such as ZIRH Men’s Skincare and John Varvatos Fragrance. TPR also owns and operates well-known consumer brands Mally Beauty, Cargo Cosmetics, Oscar Blandi Hair Care, ybf Beauty and Freeze 24/7. For more information please visit


Victoria Moran TPR HOLDINGS 212.755.9300

Scott Currie Anchor Communications