New York, November 30, 2011 – TPR Holdings announced today it has reacquired the ZIRH brand from Procter and Gamble. ZIRH is best known for its masculine packaging and innovative product formulas.
TPR Holdings will immediately implement an aggressive public relations campaign highlighting the brand’s star products and latest innovations. Additionally, the company plans on initiating a multi-faceted online marketing campaign including social media, banner advertising and strategic partnerships. TPR Holdings will begin shipping Zirh products to customers beginning December 1st.
ABOUT TPR HOLDINGS LLC
TPR Holdings LLC (TPR) is a NYC based investor and operator in the consumer products industry. TPR’s target investments include scalable mass and prestige opportunities in health, wellness, beauty and fragrance categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR owns oral care brand Sweet Breath and fragrance oil house, Trilogy. TPR recently acquired Freeze 24/7 Skin Care, Oscar Blandi Hair Care, and the worldwide fragrance licenses for celebrity Nicole Richie and fashion designer Reem Acra. For more information please visit www.tprholdings.com
ZIRH was founded in 1995. ZIRH products are simply named, easy to use and enjoy distinctive masculine packaging. Zirh is considered a leader in the men’s skincare market. ZIRH’s products are classified into five categories: CLEANSE, SHAVE, HYDRATE, SOLVE and BODY, and have simple product names like CLEAN, SOOTHE, and SCRUB. Zirh products boast high quality, multi-purpose, and effective formulations. For more information please visit www.zirh.com.