New York, NY, February 21, 2014 – TPR Holdings announced today it has signed an agreement with famous colour specialist Nonie Creme to create a new brand, Nonie Creme – Colour Prevails, which will encompass all the categories of beauty. The new collection from Creme, former Founding Creative Director at beauty brand Butter London, signifies self-expression through colour with a unique and stunning assortment of beauty products including but not limited to lip, nail, eye, cheek and hair assortments.
“We are incredibly excited to be working with Nonie Creme,” said Brian Robinson, President of TPR Holdings. “Nonie is true color mastermind. She pioneered the concept of color mixing within the nail category. We believe her color and creative authority speaks across the entire beauty spectrum. ”
Nonie Creme, Founding Creative Director of Colour Prevails said, “It’s not often you get the opportunity to give such a large audience the tools they need to create, play with, and re-invent their beauty style. I’m hugely honored to be a part of the TPR family, and look forward to making all sorts of mischief with colour!”
In support of the new launch, TPR Holdings plans to unveil a new digital platform to showcase the brand’s identity and offer visitors direct access to product news and brand background information. Through a new website and social media pages including Facebook, Twitter, Instagram, Pinterest and YouTube, consumers can tap into their own inner artist through expert advice, application tricks and how-to videos to easily re-create new looks at-home and push their own beauty boundaries.
Nonie Creme has been a fashion show fixture and colour mixologist her entire career, and is famous for her unique hand-mixed shades. Creme’s passion for self-expression and individuality through colour is the backbone of her new beauty brand, Nonie Creme – Colour Prevails, which gives customers the ability to create their own unique and unexpected colour moments, straight out the tube, or hand-mixed and blended as they see fit. The exciting new collection features iconic and unique packaging, exceptional formulations, and a high fashion sensibility that is authentic and luxurious.
Nonie Creme – Colour Prevails will be available in the USA beginning January 2015. The brand will also launch in the UK and Canada shortly thereafter.
ABOUT NONIE CREME
Nonie Creme cut her teeth as a session manicurist in London, and was famed backstage for her preternatural eye for colour, and nail shades mixed on the spot at shows and shoots. As the Founding Creative Director of Butter London, Nonie was at the helm of product formulation, design, and brand development, with imaginative techniques, bold graphics, and the audacious cheeky humor that made the Butter London range a modern cult classic. Her work in product design and development, colour, and branding helped shape the explosion of the nail industry, making Nonie the one to watch for innovation and trend in the beauty category.
ABOUT TPR HOLDINGS LLC
TPR Holdings LLC (TPR) is a NYC based investor and operator of beauty and consumer brands. TPR’s target investments include scalable mass and prestige opportunities in health, wellness, beauty and fragrance categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR owns oral care brand Sweet Breath as well as Freeze 24/7 Skin Care, ZIRH Skin Care, Oscar Blandi Hair Care, CARGO Cosmetics, Nicole Richie Fragrances and Reem Acra Fragrances. Visit www.tprholdings.com for additional information.