New York, NY, February 27, 2012 – TPR Holdings announced today, it has sold its natural fragrance company, Trilogy Fragrances to leading flavor and fragrance manufacturer Symrise AG.

Natural products are increasingly in demand, particularly in developed nations. With the acquisition of Trilogy Fragrances (Lakewood, USA), Symrise is expanding its position with customers in the natural fragrances segment. The product and customer portfolio from Trilogy is an excellent complement to Symrise’s portfolio, rounding out the range of offers. The transaction also contributes to the expansion of the Company’s presence in North America and includes a long-term supplier agreement between Symrise and Trilogy’s previous parent group, TPR Holding. With this agreement, Symrise secures preferential supplier rights along TPR’s entire product portfolio including Fine Fragrances, Personal and Oral Care as well as Functional Ingredients.

“There were several facets to this deal which made it attractive to TPR. One of the most important was to have a closer ongoing relationship with Symrise,” said Brian Robinson, president, TPR Holdings, former owner of Trilogy.

Achim Daub, the Symrise Executive Board Member overseeing Scent & Care, said: “With the strategic measures announced today, we underscore our determination to selectively expand and invest in our most rapidly expanding activities and regions. At the same time we are strengthening our innovative potential in our core segment.”

Trilogy was the first American fragrance producer to be certified for the manufacture of organic fragrances through the USDA’s National Organic Program. This qualification is renewed annually. Trilogy specializes in the development of natural ingredients. The company’s product portfolio contains more than 7,000 formulas which are unique in their fragrance profile. Both parties have agreed to keep the purchase price confidential.


TPR Holdings LLC (TPR) is a NYC based investor and operator in the consumer products industry. TPR’s target investments include scalable mass and prestige opportunities in health, wellness, beauty and fragrance categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR also owns oral care brand Sweet Breath and recently acquired Freeze 24/7 Skin Care, Oscar Blandi Hair Care, and the worldwide fragrance licenses for celebrity Nicole Richie and fashion designer Reem Acra. For more information please visit


Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients, and raw materials as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, and foods, the pharmaceutical industry and producers of nutritional supplements. Its sales of € 1.36 billion in 2009 place Symrise among the top four in the global flavors and fragrances market. Headquartered in Holzminden, Germany, the Company is represented in over 35 countries in Europe, Asia, the United States, and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. In doing so, Symrise combines its insights into consumer trends with cutting-edge technologies, focusing on innovative trend and lifestyle products that have additional practical value for the consumer. Symrise – always inspiring more.