New York, NY, September 10, 2016 – ybf beauty is proud to introduce their latest offerings for the Fall/Holiday 2017 season. The new launches will debut on HSN.

New launches include Majestic Matte Lip, FabYOUlous Face Foundation, a new water based cream that contains a mineral gemstone complex and floral extracts and the double blushing duo containing a matte and shimmer pigment designed to contour and lift.

“ybf beauty has proven sell-through and tremendous growth potential which we have only begun to unlock,” says president, Brian Robinson. “The brand has a devoted fan base, concentrated in the TV shopping arena, and we are excited to be bringing them new innovations.”

Working with innovative ingredients and technologies, Stacey created the Smart Active Complex™ which is infused into all ybf products for beautiful, blend-able cosmetics that care for a woman’s skin. This complex acts as a personal skin monitor, developed for long, comfortable wear that helps skin look radiant and appear younger-looking.

ybf beauty products are currently available at HSN (USA), HSE (EU), TVSN (Australia and New Zealand) and Citruss TV (Middle East). Additionally, the company is building plans for retailer expansion specifically with brick and mortar.


Founder, Stacey Schieffelin is dedicated to empowering women to live the life they dream. ybf (your best friend) beauty believes that everyone deserves to have their own customized makeup blueprint to beauty and self-confidence.  Stacey introduced ybf on HSN in 2008 featuring paraben-free formulas in custom, prestige packaging. The brand quickly became a top seller on numerous additional TV shopping networks. ybf is in the top five visited brands across all categories on HSN.com and is their #1 reviewed beauty brand. Visit www.ybfbeauty.com for additional information.