New York, NY, November 1, 2017 – ybf (your best friend) beauty is entering Kohl’s Department Stores in Spring 2018.
“ybf beauty has proven sell-through and tremendous growth potential,” says ybf beauty president, Brian Robinson. “The brand has a devoted fan base, currently concentrated in the TV shopping arena. However, since acquisition in mid-2016, we began building plans for retailer expansion specifically within brick and mortar. We are looking forward to a successful partnership with Kohl’s.”
ybf will be available in select Kohl’s doors in April. The assortment includes ybf’s #1 seller and award-winning automatic eyebrow pencil. The brand will conduct special events at Kohl’s locations across the country in support of the launch.
ybf beauty products are currently available at HSN (USA), HSE Italy, HSE Germany, TVSN (Australia and New Zealand), Citruss TV (Middle East) and coming soon to Shopping Live (Russia).
ABOUT YBF BEAUTY
ybf (your best friend) beauty believes that everyone deserves to have their own customized makeup blueprint to beauty and self-confidence. ybf was introduced on HSN in 2008 featuring paraben-free formulas in custom, prestige packaging. The brand quickly became a top seller on numerous additional TV shopping networks. ybf is in the top five visited brands across all categories on HSN.com and is their #1 reviewed beauty brand. Visit www.ybfbeauty.com for additional information.