New York, NY, July 22, 2013 – Last week the hottest names in the sports world gathered at Los Angeles’
Nokia Theater for the 2013 ESPY Awards and ZIRH was on-site to help the VIPs get their skin in game-day shape. A staple in the official event gifting lounge, the line of premium men’s skincare and grooming products proved to be a favorite among the all-star roster of athletes and celebrities including ESPY Award winners, nominees and presenters.
“The ESPY Awards is an event we look forward to every year,” said Brian Robinson, President of TPR Holdings, the company that owns ZIRH. “As a brand that is deeply vested in performance, having a presence among this group of high-performance individuals is a natural fit. Our participation in this gifting lounge has proven to be invaluable; the level of talent and the opportunity to directly interact with them is unsurpassed.”
Such talent included Ray Allen of the Miami Heat who took home the Best Team award for the second consecutive year; Best Comeback and Best NFL Player winner, Adrian Peterson; Best Breakthrough Athlete winner, Colin Kaepernick and team members from the Best Upset winning team, Florida Gulf Coast and Coach Andy Enfield.
With more than one hundred of the top names in sports passing through, each ESPY Escape Gifting Lounge attendee was gifted a complete ZIRH skincare regimen including CLEAN, SCRUB, PROTECT and their choice of SHAVE CREAM or SHAVE GEL—all the essentials for winning skin.
Founded in 1995, ZIRH is a premium grooming brand that features high-quality skincare and shaving essentials designed for men and life’s everyday challenges. The collection includes state-of-the-art formulations that offer a combination of the finest ingredients and most advanced technology to address the specific skincare and shaving needs of men. With a strong cult following worldwide, ZIRH is the go-to for celebrities, professional athletes, musicians and every day men who appreciate this no-nonsense yet highly effective approach towards skincare and grooming. Products are designed exclusively with men in mind – from the signature packaging and hand-selected ingredients to the formula textures. Each product in the entire range delivers results with classified collections that take the guesswork out of grooming.
ABOUT TPR HOLDINGS LLC
TPR Holdings LLC (TPR) is a NYC based investor and operator of beauty and consumer brands. TPR’s target investments include scalable mass and prestige opportunities in health, wellness, beauty and fragrance categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR owns oral care brand Sweet Breath as well as Freeze 24/7 Skin Care, ZIRH Skin Care, Oscar Blandi Hair Care, CARGO Cosmetics, Nicole Richie Fragrances and Reem Acra Fragrances. Visit www.tprholdings.com for additional information.