New York, NY, September 9, 2013 – Last week the NHL took Manhattan during the 2013-2014 NHL Pre-Season Media Tour. Over the two-day period the league’s brightest stars met with top sports journalists, retreating to the NHL Hospitality Suite in between appointments and ZIRH was there.
Located in New York’s’ Four Seasons Hotel, the suite boasted the latest and greatest offerings for men including ZIRH—a favorite among all-star athletes. Attendees included thirty five top NHL players, agents and executives who were able to experience the intimate space, engage with ZIRH representatives and sample winter skincare must-haves.
The roster of talent included Washington Capitals Captain, Alex Ovechkin; St. Louis Blues Captain,
David Backes; Anaheim Ducks Captain, Ryan Getzlaf; Philadelphia Flyers Captain, Scott Hartnell and home team favorites; Matt Moulson and Jonathan Tavares of the New York Islanders and Henrik Lundqvist and Ryan Callahan of the New York Islanders.
Each NHL player that attended the NHL Media Tour Hospitality Suite was gifted a complete ZIRH skincare regimen including CLEAN, SCRUB, PROTECT and SHAVE CREAM—all the essentials for winning skin.
Founded in 1995, ZIRH is a premium grooming brand that features high-quality skincare and shaving essentials designed for men and life’s everyday challenges. The collection includes state-of-the-art formulations that offer a combination of the finest ingredients and most advanced technology to address the specific skincare and shaving needs of men. With a strong cult following worldwide, ZIRH is the go-to for celebrities, professional athletes, musicians and every day men who appreciate this no-nonsense yet highly effective approach towards skincare and grooming. Products are designed exclusively with men in mind – from the signature packaging and hand-selected ingredients to the formula textures. Each product in the entire range delivers results with classified collections that take the guesswork out of grooming.
ABOUT TPR HOLDINGS LLC
TPR Holdings LLC (TPR) is a NYC based investor and operator of beauty and consumer brands. TPR’s target investments include scalable mass and prestige opportunities in health, wellness, beauty and fragrance categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR owns oral care brand Sweet Breath as well as Freeze 24/7 Skin Care, ZIRH Skin Care, Oscar Blandi Hair Care, CARGO Cosmetics, Nicole Richie Fragrances and Reem Acra Fragrances. Visit www.tprholdings.com for additional information.