New York, NY, February 4, 2015 – At this year’s big game weekend, celebrities and some of the biggest names in the NFL world gathered to kick off Sunday’s Super Bowl XLIX celebration between the Seattle Seahawks and New England Patriots at the University of Phoenix Stadium. ZIRH, the line of premium men’s skincare and grooming products coveted by top professional athletes around the globe, sponsored the hottest industry event at the Scottsdale Performing Arts Center, The Kia Luxury Lounge presented by ZIRH.

The pre-game event space was transformed into a player’s paradise by event producer, Talent Resources, synergizing sports, electronics, skincare, food and music with a high-profile VIP experience featuring a private ZIRH suite. After walking the step-and-repeat, celebrities and pros made their first stop huddled around the ZIRH suite to check out the top-notch product lineup, engage with ZIRH representatives and sample skincare must-haves.

The roster of talent included Craig Robinson, Evan Longoria, Omar Sillah, Ron Rivera, Quinton Aaron, Tom Arnold, Chuck Liddell, Tahj Mowry, Devon Kennard, NFL Hall of Famer, Jonathan Ogden, Marcel Reece, Leger Douzable, Will Smith, Chase Reynolds, Matthew Berry, John Brenkus, Delanie Walker, Akbar Gbaja-Biamila, Glee’s Mark Salling, HBO Girls’ Alex Karpovsky, Boyhood’s Brad Hawkins, Curb Your Enthusiasm’s JB Smoove, Rock and Roll Hall of Fame soul singer, Samuel Moore, DJ White Shadow, Matt Nordgren, author of Game of Thrones and creator of the HBO series, George R.R. Martin, gymnast Shawn Johnson, 90210’s AnnaLynne McCord and many more.

Each player and celebrity were gifted the ZIRH Shave Gel, Correct, Protect and any items they specifically showed interest in during the brand presentation.

Saturday night, ZIRH was onsite at the Rolling Stone Big Game Party featuring performances from Steven Tyler, Charli XCX and a set from DJ Cassidy at Arizona’s The Venue Scottsdale. The VIP Lounge was packed once again with NFL Hall of Famers and A-list celebrities who all received branded ZIRH gift bags upon their departure. Steven Tyler was also gifted the full core collection as well as some pieces from the Platinum line.

About ZIRH:
Founded in 1995, ZIRH is a premium grooming brand that features high-quality skincare and shaving essentials designed for men and life’s everyday challenges. The collection includes state-of-the-art formulations that offer a combination of the finest ingredients and most advanced technology to address the specific skincare and shaving needs of men. With a strong cult following worldwide, ZIRH is the go-to for celebrities, professional athletes, musicians and every day men who appreciate this no-nonsense yet highly effective approach towards skincare and grooming. Products are designed exclusively with men in mind – from the signature packaging and hand-selected ingredients to the formula textures. Each product in the entire range delivers results with classified collections that take the guesswork out of grooming.
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About TPR Holdings:
TPR Holdings LLC (TPR) is a NYC based investor and operator of beauty and consumer brands. TPR’s target investments include scalable mass and prestige opportunities in health, wellness, beauty and fragrance categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR owns oral care brand Sweet Breath as well as Freeze 24/7 Skin Care, Cargo Cosmetics and Oscar Blandi Hair Care. Visit www.tprholdings.com for additional information.